Husum Wind

Typography / Web Design / Event Design 

The Woodstock of renewable energies. As the first trade fair dedicated exclusively to renewable energy generation, HUSUM Wind has gained international recognition since 1989. As of 2023, it attracted a total of 600 exhibitors and 15,000 trade visitors from 55 nations. To ensure a strong visual presence in the growing „renewables“ sector, Fargo was commissioned to develop the visual identity.

At the foundation of the design is a wind turbine, simplified to its essence. The expansive and overlapping attributes of the graphic element symbolize the complexity of topics related to renewable energy.

In contrast to the color range commonly seen in the industry, HUSUM Wind’s visual identity is characterized by an energetic red, representing the dynamic energy and change the event inspires.